NeueHeimat - Neue Website

After the strategic reorientation and brand repositioning of the winery in southern Styria, a new international-ready eCommerce experience was required.




eCommerce experience, corporate website


After the strategic reorientation and brand repositioning by tochter, one of the requirements of the new brand was to offer an international-ready eCommerce experience. Particular attention was paid to the brand feeling created by tochter, which is conveyed offline around the products, to be shown to advantage online.


Different from typical Austrian wineries, we had the requirement to offer multiple languages for multiple markets with different products and prices. This could be achieved using our preferred tech stack for eCommerce experiences (Directus as headless CMS, the Shopify API as eCommerce management system and a custom frontend).


The UI design was implemented by tochter. Through ongoing design reviews we were able to ensure that the look & feel of the brand was not lost, while we provided input from a UX perspective to optimally provide the requirements of a state of the art online store.