The launch of anno1555 had a goal of increased traffic and e-commerce revenue. A tailored digital strategy was developed in partnership with KR8 & SISTER ACT and included website optimization, email marketing, social media campaigns, and new content production. This resulted in significant improvement in KPIs.

Client

anno1555

Result

ongoing marketing support

GOAL

After the launch of the new brand and the online concept store anno1555, the client's priority was crystal clear. More traffic & sufficient eCommerce sales.

HOW

In the initial strategy phase of the future cooperation, a customized digital strategy was developed together with the cooperation partners KR8 & SISTER ACT. This primarily focused on UX & conversion optimization of the existing website, the focus on email. & newsletter marketing, search & social media campaigns, the appropriate cross channel content strategy & the production of new image & video material. 

IMPACT

After a short time, the impact of the joint work was noticeable & the relevant KPI increased significantly.

COLLABORATION

Brand Design - KR8 Bureau
Public Relations - SISTER ACT
Photography - Clemens Schneider